The earlier 2 sub-council meetings on “Understanding markets” decided that one of the key deliverables as part of the council for the year, would be a Consumability Index. After the first few rounds of discussion and follow up one on one meetings; we at Zinnov have worked upon to create an initial framework for the index. 

Agenda:

-          Zinnov update on progress made since the last update

-          Framework for Consumability Index 1.0

-          Case studies on specific products/ ideas tested on Consumability Index 1.0 Framework

-          Feedback session & Open discussion

At the end of this sub-council meeting discussion, we hope to have an agreement on the feasibility of the Consumability Index 1.0 framework and get inputs on building a refined Index , over the next few months

At the first council meet on this topic, the forum had unanimously agreed on the fact; that there is vast IT opportunity in emerging markets such as India, China etc. The council decided on 2 key action items, namely;

- Understanding e-governance related opportunities

- Defining a “Consumability Index (CI)” for IT adoption in India

Zinnov has taken the initiative to commence background research on the above topics and we also met with some of the council members individually to discuss the same in detail. Based on the discussions and our initial findings, the 2nd sub-council meeting is scheduled on next Friday, September 11th, 2009. The meeting would focus on-

- Key findings from the research and framework definition for e-governance opportunities

- Approach note from Zinnov on creating the consumability index and expectations from council members to bring out the index

Understanding markets framework will look in to provide insights on the emerging markets like India etc; its uniqueness with respect to market needs, price points and usability. The outcome of the discussions will help us to provide insights on emerging market offerings, needs and how MNC subsidiaries can be been better tuned to market needs.

The scope of the meeting is to-

- Define the current challenges in understanding growth markets

- Define the opportunities for the R&D centers in the growth markets

- Define and formulate the scope of the problem the sub-council will intend to solve

- Refine methodology/framework for the project

- Decide on the frequency of the sub-council meetings