Innovation is fundamentally a change in the thought process of doing something. Innovation can either be incremental or disruptive. Either ways, the objective of a business to drive innovation is do something new that would in turn generate significant value for customers and stakeholders concerned.
Over the last decade, technology firms have established significantly large R&D presence in markets of China and India. However, they have been struggling to leverage these centers for driving innovation. With the emergence of these markets as a key focus for driving business growth this needs to change. Centers in China and India need to become hub of ideas and source for the next generation of technology solutions that will aid significant value creation for customers and businesses alike.
There are significant challenges in driving innovation from development centers in China and India. These challenges include the following: -
Lack of appropriate talent for innovation
Limited ownership to local teams to address local market challenges
Organization structure not suited for innovation
Focus on driving cost optimization from centers
Many global technology giants are taking steps to address these challenges. Some of the initiatives include giving greater ownership to development centers in China and India. Others includeengaging within the ecosystem to develop appropriate talent required for driving innovation from these markets. These are only a few steps in the direction of overcoming challenges, a lot more needs to be done.
Zinnov’s globalization advisory services are designed to help global technology giants understand intricacies of driving innovation through a distributed and globalized R&D organization. Zinnov’s consulting teams’ vast experience in helping technology majors is augmented through a combination of research, analytics and peer learning, which helps its customer succeed.
To know more about our point of views & services offerings, please send an email to info@zinnov.com
Globalization
