We help our customers develop the right strategies to succeed in emerging markets. Our advisory services are built on the pillar of deep customer insights backed by in-depth research and analytics
Our Service Offerings:
Growth Strategy & Business Plans:
Large multinational technology firms are now focused towards addressing needs of the businesses in emerging markets. For years, they have set shop in emerging economies such as India, China, and others but their target customers were predominantly big enterprises – domestic as well as global. However, with maturing traditional markets and rapid technology changes, technology firms need to have a strategic roadmap for emerging economies and businesses down the order.
Zinnov helps its clients define long term growth strategies to build sustainable businesses in emerging markets. Zinnov’s services include:
- Detailed Go-To-Market Plans: Zinnov helps its clients build detailed GTM plans for emerging markets. The plans include aspects like partner strategy, the support and services roadmap for customers etc.
- Financial Planning: Zinnov helps its clients with 3 year and 5 year financial planning for emerging markets businesses. This includes assessing funding needs, M&A analysis etc.
- Risk Analysis & Mitigation Plans: Any new market comes with its own risks. Zinnov works with its clients to help them understand the various market risks in emerging markets and helps develop the right kind of risk mitigation plans for these markets.
Market Opportunity Assessment:
Most technology firms looking to enter or scale in emerging markets don’t understand the true potential these markets present. Zinnov helps clients in assessing the opportunity for their products and services in emerging markets. Zinnov’s market opportunity assessment services are defined not just to understand the total monetizable value for their products and service but also to provide deep customer insights. At most times customers in emerging markets require unique solutions that address their pain points.
Zinnov helps its customers with the following:
- Target customer Identification– involves identifying the right target customer by matching their business needs with capabilities of technology firms
- Need Identification – involves analyzing the various business challenges of target customers for technology solvability
- Product Ideation/ Conceptualization – involves conceptualization and development of innovative products / solutions to address the unique needs of SMBs
- Testing and Validation – involves testing and validation of ideas by a series of interactive feedback sessions from target customers
- Market Opportunity Sizing- Involves putting dollar value to the opportunity that the client can address with its products & services.
Thought Leadership & Evangelism:
One of the significant challenges in emerging markets is the lack of awareness amongst users on various technology trends and the implications of the same on their business. Customers across all key market segments such as large enterprises, small & medium business, public sector, government and citizens have a very limited understanding of what technology can do for them. Zinnov works closely with top technology firms in the world to drive thought leadership in emerging markets on key trends like cloud computing, enterprise mobility, R&D, Innovation, etc.
The key outcome of most of these initiatives is that it has a wide impact on improving the technology I.Q. of emerging markets. Zinnov works with clients to create thought leadership whitepapers, research reports, technology adoption frameworks, to host CEO/ CIO roundtables, and conduct workshops on benefits of technology and its implications.
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