Recent Trends in M&S Globalization
With increasing globalization companies are leveraging emerging locations for R&D and support functions such as F&A and HR However with rising pressures to drive top line growth, companies are now offshoring M&S activities to emerging destinations to tap domestic and regional market.
Processes that are most matured for global sourcing are
- Market Research
- Competitive Analysis
- Data Mining & Analysis
- Customer Profiling
- Licensing & Cross/Up Selling
- Web Based Interactive Solutions
Source: Zinnov 2009 Benchmarking Study
Average Cost per FTE for Global M&S Location = 19,000 USD per Annum. Data from over 50 companies with >100 FTEs in M&S shared services
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Zinnov to soon launch 2010 HRO Benchmarking Study
Zinnov is launching a comprehensive 2010 HRO survey to address the following needs:
Process level benchmarking: The need to understand how peer group companies are performing across metrics and various M&S processes, since this is becoming critically important as companies continue to look for cost savings.
Lack of Disciplined Methodology: Many benchmarking studies usually lack that correct granular level of information and aggregate too much resulting in poor decision making. Our fruitful methodology is an answer to that.
Comprehensive Taxonomy: Our taxonomy and quantitative modeling is yet another powerful tool through which you will not only get analysis by location, by process, by metrics but also by engagement model. Click here to sign up
20 Plus Global Locations Analyzed by Zinnov for tracking Global M&S talent pool. We have designed a robust quantitative methodology to measure and validate city level talent pool. A new revolutionary breakthrough model in the industry 
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Interesting Graphs from 2009
Benchmarking Studies
- How does the quantity and quality of talent pool look like in emerging HRO cities?
- Globalization Maturity by Process
Global M&STrends:
Sound bites from the global grounds:
"Many companies have offshored M&S activities such as Market Intelligence and Pre-sales to countries like India. This helps them to better understand and tap the markets in the region to provide localized r solution"
Source: Discussions from Confluence 2010- San Jose CA
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