Distribution Strategy
  Related links
 

Overview

Reaching the end customer in the right fashion and on time, in today’s growing and competitive environment remains one of the key aspects that worry clients. Ensuring that one’s products are reaching the right consumer through the desired channel, is crucial to any business.

This practice of ours helps clients design, develop, and execute a strong distribution model to reach out to end customers. Our in-depth expertise here supports effective go-to-market strategies for our clients.

This practice focuses on:

  • Helping clients maximize revenue opportunities
  • Giving them winning channel, influencer, and alliance strategies and programs
  • Developing quantitative metrics and tools to support the proposed strategy

Our services include partner performance evaluation and reduce the time span of the selection process.


Get connected

Do you wish Zinnov to get in touch with you? Please mail us at help@zinnov.com

 

Our Methodology

Zinnov conducts exhaustive market analysis to identify the distribution model that best suits the market. The three step process followed by us to identify it is:

Step 1 – Detailed analysis of the landscape in terms of various distribution models in practice
Step 2 – Study of channel partners for various industry verticals is conducted
Step 3 – Partners with relevant expertise, capability are short listed and evaluated

Some of the evaluation parameters of finalizing on a partners are:

  • Technological capability
  • Extensive network based on product requirement
  • Domain capability
  • Process capability
  • Customer reach


 

 
Opportunity Assessment
Peer Group Benchmarking
Customer Insights
Distribution Strategy
 
Copyright © 2008 Zinnov